Saturday, May 29, 2010

Snail Mail vs Email

Sacred Heart, detail on postcard, original painting 36 x 36

Back when I first started painting I did a lot of art fairs and exhibits. The great thing about them is that you come face to face with folks and you can build your mailing list. On the down side, most fairs don't attract the original art collectors, they are geared toward the inexpensive print buyer. I was lucky enough to participate in Red Earth art show in Oklahoma City for several years and got quite a nice mailing list of my collectors. Most galleries won't give you the names of your buyer making it difficult to build your list. But that's a discussion for another post

I used to mail out newsletters, postcards of show openings etc. But with the ever growing popularity of email  the the outrageous price of postage, my Snail Mailing has really dropped. Some people just won't give you their email address or they mean to but never do or *gasp* don't have email. I've lost contact with some of my collectors by neglecting them. How could I let this happen?

So for the next few days I'm updating my Snail Mail list by searching the internet for current addresses. I'm happy to report that most of my collectors are still right where I left them the last time I wrote. Whew! I've also found a few on facebook and I will pursue that further

I will be sending postcards to all of these folks to try and acquire an email address. But I'm also planning on contacting the folks on my email list and try to get their mailing address. Why? I think folks like to get post cards from artists. Don't you? And most artists no longer do this. I'll stand out in the crowd. Email will continue to be my main source of contact but I'll also be adding an occasional post card to the mix. 

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